BirBank
As the lead designer, I partnered with Bir Bank to redefine their digital product and visual identity, with a key focus on designing a new feature: investment education for beginners. The goal was to help first-time investors gain confidence through clear, actionable content - bringing financial literacy into everyday banking
My role included
Product strategy workshops
User research & persona mapping
Visual brand refresh & design system
The team
1 x product manager
2 x product designers
3 x engineers
Impact Highlights
📚 60% of users who started a lesson completed at least 2 modules, indicating strong early engagement;
🔄 User retention improved by 18% over a 30-day period among those who engaged with educational content
🧪 Usability testing: 80% of users completed onboarding in under 2 minutes
To proceed, we must analyze multiple possibilities for enhancing our financial products, conduct comprehensive market research, and strategically plan our next steps. Additionally, we need to develop a new visual component, incorporating detailed analytics, user testing, surveys, and prototypes to ensure the highest quality output.
2023
(design thinking)
I started structuring my process following the design thinking approach, with the exception of the last stage of validation.
Before starting the redesign and implementation of new features, extensive brainstorming and research were conducted to understand the main product issues and overall goals.
After conducting thorough research and gathering feedback and insights, we presented all our ideas to the client and selected the most promising scenario for further development. I will carefully consider feedback and analytics from prototype testing to make a final decision about new branding and features.
After several iterations and releases, we achieved a well-performing baseline for the finance app. With a solid foundation in place, we were able to gather valuable data, optimize the user journey, and introduce additional core features. The client was delighted with the redesign and new features, which were thoroughly tested with users to ensure positive feedback
{05} — Let’s Connect
Contact me