Ufodrive
Ufodrive
Ufodrive
📂
Project overview
The first all-digital, all-electric car rental service controlled by an app
The first all-digital, all-electric car rental service controlled by an app
The first all-digital, all-electric car rental service controlled by an app
By combining state-of-the-art technology with futuristic electric cars,
this car rental service offers an incredible customer experience that’s simple, easy, and fast
By combining state-of-the-art technology with futuristic electric cars,
this car rental service offers an incredible customer experience that’s simple, easy, and fast
4.6
rate on the App Store
📅
Project timeline
Phases of the project
Phases of the project
Phases of the project
By combining state-of-the-art technology with futuristic electric cars,
this car rental service offers an incredible customer experience that’s simple, easy, and fast
By combining state-of-the-art technology with futuristic electric cars,
this car rental service offers an incredible customer experience that’s simple, easy, and fast
🔍
UX audit
Information architecture
Analytics
Stakeholders’ Interview/Survey
Consistency analysis
Heatmaps
Competitive analysis
What we have done?
UX audit was conducted in order to identify issues with the Web Booking App and Mobile Apps
🔍
UX audit
Information architecture
Analytics
Stakeholders’ Interview/Survey
Consistency analysis
Heatmaps
Competitive analysis
What we have done?
UX audit was conducted in order to identify issues with the Web Booking App and Mobile Apps
📑
Findings
Main issues
Main issues
Main issues
All founded issues could be grouped into 2 categories:
‘Information Architecture, structure’ issues and ‘UI’ issues.
Also, I found out there were some key features missing (opposite to key competitors).
All founded issues could be grouped into 2 categories:
‘Information Architecture, structure’ issues and ‘UI’ issues.
Also, I found out there were some key features missing (opposite to key competitors).
📊
Analysis
Heuristics Analysis
Heuristics Analysis
Heuristics Analysis
This stage enabled us to thoroughly examine all potential issues
and identify our priorities
This stage enabled us to thoroughly examine all potential issues
and identify our priorities
All is fine
Minor issues
Severe issues
Heurustic is not relevant
✏️
Wireframes and prototypes
First prototyping
First prototyping
First prototyping
Before designing the updated Web Booking part itself, we held several prototyping sessions with the customer to find the best solution for both parties, the user and the customer
Before designing the updated Web Booking part itself, we held several prototyping sessions with the customer to find the best solution for both parties, the user and the customer
🚀
New features
Brand new Trip Planner
Brand new Trip Planner
Brand new Trip Planner
One of the key features added is a Trip Planner for car rental. Here, the user can plan a trip, and see how much power they need for it, the mileage, and all available charging stations along the route. The system will automatically add all needed trip fees to the final costs.
One of the key features added is a Trip Planner for car rental. Here, the user can plan a trip, and see how much power they need for it, the mileage, and all available charging stations along the route. The system will automatically add all needed trip fees to the final costs.
🪄
UI updates
Removing old styles
Removing old styles
Another important step was refreshing the design without big changes.
We decided to get rid of old font and make the color palette vivid, yet still recognizable
Another important step was refreshing the design without big changes.
We decided to get rid of old font and make the color palette vivid, yet still recognizable
📱
Mobile version
Mobile version for search
Mobile version for search
We decided to rework the search flow for mobile devices. Instead of form, we created
a step-by-step search flow
📱
Mobile version
Collapsed header
Collapsed header
While scrolling, the header collapses for desktop and tablet to keep all needed info easily accessible
Ufodrive
Ufodrive
{05} — Let’s Connect
Amazing things can begin with just a simple "hello"
Amazing things can begin with just a simple "hello"
Contact me